CEAT TYRES – An ‘IDIOT’ AD

If I have to zero on one of the most innovative and impactful ad which caught my attention recently, I have to juggle among couple of ads before deciding the one..

·         Airtel’s new campaign – “Har ek friend zaroori hota hai”..Mindblowing!!

·         Cadbury’s new ad in which boy flirts with a girl by asking for chocolate  – “ Kuch Shubh karne se pehle meetha ho Jaye”.

They are good but one company which really went out of the way and came up with altogether different marketing strategy and advertisements is CEAT tyres with their new campaign – “An IDIOT Ad”

Ceat tyres has recently caught attention with innovative and out of the box advertisements. The industry which focussed on macho man and stunt ads till date, has something new to offer . CEAT has come up with a new marketing strategy which focuses on “grip” of tyres and their new commercials are related to that.

Eye catching, precise and impactful!

What’s their strategy behind this campaign and why it connected with people?

• ·         New brand positioning – CEAT tyres have a better grip. They have positioned themselves in an altogether different category that focuses on grip which no one till date has tried to capture. They have tried to create an impact in mind of consumers that CEAT tyres are safe

• ·  Emotional connect with people as this is a situation which most of us face day in day out due to the extreme traffic on roads, level of danger involved while travelling on 2 wheeler and frequency of stupidities which happen on roads – The one who does that has been called as “IDIOT” due to which most of the accidents happen.  This campaign has created an impact and this signifies how the advertisements which are closer to reality make a more powerful impact on people

• Social message – A message has been delivered signifying what could be the repercussions of not following traffic rules and not being attentive on roads (couple coming back from a movie and cut off by a speeding SUV, guy has to suddenly brakes because of small girl in middle of road). You need to travel carefully on roads

Such advertisements create a long lasting effect and improve the brand recall. Kudos to Ogilvy India and team!!

Ask , Believe and Receive!

Have you ever thought how powerful is Newton’s third law of motion? Yes, you guessed it right – I am talking about “Every action has an equal and opposite reaction”. I think when Newton thought of this law, he probably might not have thought of its far reaching effectsJ

So guys I am talking about “Law of attraction” which relates to a slight modified version of Newton’s third law of motion. It means whatever we think has an opposite reaction (may not be equal:)) in the form of what we receive and what we receive has a direct relation to what we think. It’s all about our thought process.

If you ask yourself what you want to achieve, you have already set up your grey cells to think in that direction. All you need is to believe in yourself that you can achieve that. Finally, feel how will you react once you achieve that because that will inspire you to work towards your target more religiously. So in all it’s a 3 step process : Ask, believe and receive. If you believe in yourself, your actions will be guided in that direction by your thought process.

There is no set timeline as to when you will receive what you believe in. It takes no time for the universe to manifest what you believe in. Any time delay that you will experience is because of your delay in believing and realizing what you you want to achieve. Once you realize that, it’s a matter of time before the thing appears before you.

So stop pondering over the past events and try to achieve what you believe in by setting your thought process in the right direction.

“Start living dreams of the future rather than the history of the past”